Is user-centered design something new?

I am just re-reading the classic book “Design Methods” from J. Chris Jones wrote in 1970 and I found that he claimed for an involvement of the user in the design process because the traditional methods based on drawing were not enough to cope with complexity of design problems. I thing that this idea is very contemporary. The book describes “new” design methods that include interviewing, user testing, and observing user behavior. Of course contemporary literature has more sophisticated analysis and revision of user-centered design methods but Jones’ text shows that user-centered design is not that new.