Call centers and information design

2009-08-03_2B_385291

Photo Dario Cardona, La Patria, Colombia

The last decade in Manizales, where I live in Colombia, there has been a proliferation of call centers that offer customer services of different companies in Latin America and Spain. This make me wonder if the solution for bad information design and corporate communication has cause this call center increment. I also have felt that every year I use more call centers, to clarify services, make questions or whatever according to circumstances. Of course, I don’t have evidence about the correlation between bad information and the increment of call centers. But I do know that many information need a better design. See example below about phone company bill from Manizales (Emtelsa).

001telefonoEmtelsa

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